{"id":1722,"date":"2021-08-26T16:12:55","date_gmt":"2021-08-26T16:12:55","guid":{"rendered":"https:\/\/demo.hospite.it\/food-and-wine-tourism-tradition-and-innovation\/"},"modified":"2022-10-07T10:18:41","modified_gmt":"2022-10-07T10:18:41","slug":"food-and-wine-tourism-tradition-and-innovation","status":"publish","type":"post","link":"https:\/\/www.hospite.it\/en\/food-and-wine-tourism-tradition-and-innovation\/","title":{"rendered":"Food and wine tourism: tradition and innovation"},"content":{"rendered":"

For Italians, restaurants are considered a habit, just think that before the pandemic only one in three Italians cooked a meal at home, and 53% of them ate out [1]<\/a><\/span>.<\/p>\n

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Italians have always appreciated good food and good wine to be enjoyed in company. The period just gone has meant that these activities were no longer possible, but it has certainly not weakened interest in this sector. The time spent at home has engaged many people in the kitchen, further increasing interest in this field.<\/p>\n

While expenditure on food and beverages service fell by 42% during the pandemic, expenditure on food increased by 7.4%, with peaks of 20%, and an average increase of 80% in the purchase of alcoholic beverages[2]<\/a><\/span>. Cooking at home has become a pastime and has gained an even more important place in people’s lives. This, accompanied by television programs dedicated to recipes and challenges between chefs, has increased interest in Italian specialties.<\/p>\n

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These phenomena have had a positive impact on tourism in terms of reopening.<\/p>\n

Italian people have become curious about local culinary traditions and the variety of ‘Made in Italy’ as a synonym for quality and richness in terms of choice.  They are curious to discover the territory and combine beautiful landscapes with the food and wine riches of Italy.<\/p>\n

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It is precisely for this reason that the percentage of those who consider<\/strong> the agri-food offer when choosing a travel destination has risen from 59% to 71%<\/strong> [3]<\/a><\/span>.<\/strong><\/p>\n

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If in the past holidays were synonymous with vacation, relaxation and entertainment, today people are looking for psycho-physical wellbeing and the discovery of local traditions, foods, wines and beers. This defines the concept of “Food Tourism”, or wine and food tourism, understood as the act of travelling for the flavours of the location. Despite the current period, this is a sector with very high growth potential in the coming years.<\/p>\n

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What is the food and wine tourist looking for? There are several categories of tourists who approach this type of holiday, but with different interests. Let’s look at some aspects.<\/p>\n

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