{"id":1664,"date":"2019-03-26T10:38:12","date_gmt":"2019-03-26T10:38:12","guid":{"rendered":"https:\/\/demo.hospite.it\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/"},"modified":"2022-10-07T10:26:32","modified_gmt":"2022-10-07T10:26:32","slug":"the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and","status":"publish","type":"post","link":"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/","title":{"rendered":"The three most required luxury elements in the Hotel: emotional connection, human contact and\u2026"},"content":{"rendered":"<p class=\"p1\"><em>Reading time: 1.56 minutes<\/em><\/p>\n<p>The relationship with Guest in the hotel is a complex process. The expectations\u2019 satisfaction is important, but it is not the only aspect that will keep Guest loyal to your brand. In 2016, Harvard Business Review (HBR) conducted a research involving hundreds of hospitality brands from all over the world and what came up is that \u201cthe most efficient way to maximize the value perceived by the Guest is to go beyond the simple satisfaction of providing a service and to connect with the Guest on an emotional level, starting from his basic reasons and fulfil his unspoken needs\u201d.<\/p>\n<p>At the same time, in the last Skift Report 2018 of the same name USA masterhead, some well-known hospitality personalities say that human qualities, defined \u201csoft skills\u201d, have an increasingly significant impact on the most important recruiting phase of new employees.<br \/>\nThe three important aspects that emerges from both these researches:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>emotionally involved Guests<\/strong> are twice precious &#8211; in terms of loyalty and minimum spending- than satisfied Guests;<\/li>\n<li><strong>hospitality professionals<\/strong> who have good soft skills and invest in their development will be the most required ones in the nearest future, especially in the high-and luxury market;<\/li>\n<li>for guests, an <strong>emotional experience<\/strong> should include a sense of social identity, individual freedom and self-independence too.<\/li>\n<\/ul>\n<p>Let\u2019s analyze them one by one:<\/p>\n<p>&nbsp;<\/p>\n<h3>1 &#8211; Emotionally involved Guest<\/h3>\n<p>A satisfied guest can be happy about the services received and about the whole experience in this Hotel, but this doesn\u2019t assure or his loyalty to the hotel or to the brand and that he will return Your Guests may consider the chance to come back in the future; at the same time they might be influenced by the price and book a hotel room elsewhere for the next stay. On the other side, an emotionally involved guest creates a real connection with the hotel staff and will be back every time he will have the possibility. Your hotel is more than an easy place to stay; it is a place of comfort, where guests feel they are at home.<\/p>\n<h3>2 &#8211; Human connection and the abilities of a professionalin the hospitality<\/h3>\n<p>In order to achieve point 1, your brand and your hotel have to attract, keep and train the right talents. During the job interview it is essential to identify some key points that a future ambassador of your brand has to carry:<\/p>\n<p>\u2022 ability to be in \u2018others\u2019 shoes\u2019, to listen to the Guest actively in order to understand what is hidden behind the pure need of a request;<\/p>\n<p>\u2022 ability to track and to anticipate the emotions, understanding that the way people are acting, living and behaving, is significantly influenced by their emotional status;<\/p>\n<p>\u2022 ability to establish relationships based on trust through a coherent communication and an efficient way of interacting with all the people. Every team member is the \u2018producer\u2019 of an unforgettable experience to be offered to your guests.<\/p>\n<h3>3 &#8211; Emotional experience<\/h3>\n<p>The third piece to amplify and make functional the previous points is the importance of experience. The experiential journey is today still very desired but, due to its massive diffusion in tourism, it is nowadays available for the market non-luxury, making it less exclusive.<br \/>\nIn order to balance out, the luxury journey is today a deeper concept than the pure experience itself. The last world in luxury consists of the transformational of the experience\u2019s value and of the way the experience can help travellers to become the person they aspire to be. In other words, <strong>the new luxury is the self-realization throughout the journey.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>We are talking about a new, entirely personal level of luxury, which depends on the context: a transformational journey experience based on personal and individual values, passions and desires at a specific time.<\/p>\n<p>Think about it, is the Hotellerie ready to embrace these new aspects?<\/p>\n<p>&nbsp;<\/p>\n<p>Good job,<\/p>\n<p>&nbsp;<\/p>\n<p>Hospite&#8217;s team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading time: 1.56 minutes The relationship with Guest in the hotel is a complex process. The expectations\u2019 satisfaction is important, but it is not the only aspect that will keep Guest loyal to your brand. In 2016, Harvard Business Review (HBR) conducted a research involving hundreds of hospitality brands from all over the world and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1664","post","type-post","status-publish","format-standard","hentry","category-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The three most required luxury elements in the Hotel: emotional connection, human contact and\u2026 - Hospite S.r.l.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The three most required luxury elements in the Hotel: emotional connection, human contact and\u2026 - Hospite S.r.l.\" \/>\n<meta property=\"og:description\" content=\"Reading time: 1.56 minutes The relationship with Guest in the hotel is a complex process. The expectations\u2019 satisfaction is important, but it is not the only aspect that will keep Guest loyal to your brand. In 2016, Harvard Business Review (HBR) conducted a research involving hundreds of hospitality brands from all over the world and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/\" \/>\n<meta property=\"og:site_name\" content=\"Hospite S.r.l.\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-26T10:38:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T10:26:32+00:00\" \/>\n<meta name=\"author\" content=\"Alessandro Dalle Ceste\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandro Dalle Ceste\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/\",\"url\":\"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/\",\"name\":\"The three most required luxury elements in the Hotel: emotional connection, human contact and\u2026 - Hospite S.r.l.\",\"isPartOf\":{\"@id\":\"https:\/\/www.hospite.it\/en\/#website\"},\"datePublished\":\"2019-03-26T10:38:12+00:00\",\"dateModified\":\"2022-10-07T10:26:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.hospite.it\/en\/#\/schema\/person\/3c2a6f2f075cb175e2c7a642011119d4\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hospite.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The three most required luxury elements in the Hotel: emotional connection, human contact and\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hospite.it\/en\/#website\",\"url\":\"https:\/\/www.hospite.it\/en\/\",\"name\":\"Hospite S.r.l.\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hospite.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hospite.it\/en\/#\/schema\/person\/3c2a6f2f075cb175e2c7a642011119d4\",\"name\":\"Alessandro Dalle Ceste\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hospite.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd50a0e54bb3aabce75f5e46818986ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd50a0e54bb3aabce75f5e46818986ec?s=96&d=mm&r=g\",\"caption\":\"Alessandro Dalle Ceste\"},\"url\":\"https:\/\/www.hospite.it\/en\/author\/alessandrowabi-it\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The three most required luxury elements in the Hotel: emotional connection, human contact and\u2026 - Hospite S.r.l.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/","og_locale":"en_US","og_type":"article","og_title":"The three most required luxury elements in the Hotel: emotional connection, human contact and\u2026 - Hospite S.r.l.","og_description":"Reading time: 1.56 minutes The relationship with Guest in the hotel is a complex process. The expectations\u2019 satisfaction is important, but it is not the only aspect that will keep Guest loyal to your brand. In 2016, Harvard Business Review (HBR) conducted a research involving hundreds of hospitality brands from all over the world and [&hellip;]","og_url":"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/","og_site_name":"Hospite S.r.l.","article_published_time":"2019-03-26T10:38:12+00:00","article_modified_time":"2022-10-07T10:26:32+00:00","author":"Alessandro Dalle Ceste","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alessandro Dalle Ceste","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/","url":"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/","name":"The three most required luxury elements in the Hotel: emotional connection, human contact and\u2026 - Hospite S.r.l.","isPartOf":{"@id":"https:\/\/www.hospite.it\/en\/#website"},"datePublished":"2019-03-26T10:38:12+00:00","dateModified":"2022-10-07T10:26:32+00:00","author":{"@id":"https:\/\/www.hospite.it\/en\/#\/schema\/person\/3c2a6f2f075cb175e2c7a642011119d4"},"breadcrumb":{"@id":"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.hospite.it\/en\/the-three-most-required-luxury-elements-in-the-hotel-emotional-connection-human-contact-and\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hospite.it\/en\/"},{"@type":"ListItem","position":2,"name":"The three most required luxury elements in the Hotel: emotional connection, human contact and\u2026"}]},{"@type":"WebSite","@id":"https:\/\/www.hospite.it\/en\/#website","url":"https:\/\/www.hospite.it\/en\/","name":"Hospite S.r.l.","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hospite.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.hospite.it\/en\/#\/schema\/person\/3c2a6f2f075cb175e2c7a642011119d4","name":"Alessandro Dalle Ceste","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hospite.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd50a0e54bb3aabce75f5e46818986ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd50a0e54bb3aabce75f5e46818986ec?s=96&d=mm&r=g","caption":"Alessandro Dalle Ceste"},"url":"https:\/\/www.hospite.it\/en\/author\/alessandrowabi-it\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/posts\/1664"}],"collection":[{"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":1,"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"predecessor-version":[{"id":1749,"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/posts\/1664\/revisions\/1749"}],"wp:attachment":[{"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hospite.it\/en\/wp-json\/wp\/v2\/tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}