{"id":1657,"date":"2021-05-24T16:49:21","date_gmt":"2021-05-24T16:49:21","guid":{"rendered":"https:\/\/demo.hospite.it\/the-value-of-territory-as-key-of-tomorrows-tourism\/"},"modified":"2022-10-07T08:25:54","modified_gmt":"2022-10-07T08:25:54","slug":"the-value-of-territory-as-key-of-tomorrows-tourism","status":"publish","type":"post","link":"https:\/\/www.hospite.it\/en\/the-value-of-territory-as-key-of-tomorrows-tourism\/","title":{"rendered":"The value of territory as key of tomorrow’s tourism"},"content":{"rendered":"

The first lockdown has seen phenomena such as polluted skies and even canal water clearing in previously overcrowded cities. It is also useful for the world of tourism to consider the positive aspects of a circumstance of great change as it can be an opportunity to start taking care of the world we live in, in a different way, starting with economic activities.<\/span> <\/span><\/p>\n

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We hear so much about mass tourism, pollution, loss of local identities and environmental degradation; what if now is the time to think about quality rather than quantity?<\/strong><\/span> <\/strong><\/p>\n

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In previous years, destinations have struggled to cope with high tourist numbers, and now they are facing the opposite situation. This is the moment for destinations and their citizens to think about how to start again. Today, the chance to implement what we have heard so much about – sustainable tourism – has arrived thanks to a planet that is giving us a second chance.<\/span> <\/span><\/p>\n

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The World Tourism Organisation[1]<\/a> defines sustainable tourism products as “those that operate in harmony with the environment, the community and local cultures, so that they are the beneficiaries and not the victims of tourism development”. In this definition, it is clear that sustainable tourism looks primarily to the future, ensuring a lasting economic development and contributing to an improvement in the quality of life of local populations. <\/span> <\/span><\/p>\n

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The concepts of popularity and affluence are addressed by Destination Management, a discipline that deals with promoting and enhancing a specific territory, highlighting its cultural, environmental and food and wine characteristics, in order to create tourist flows that meet the economic needs of the destination. This is done both by intercepting a balanced and sustainable demand and by managing the image of the location in cooperation with the stakeholders [2]<\/a>. Questions such as: “What is attractive about the destination?”, “What kind of target audience do we want?”, “How can we build customer loyalty?”, “How can we measure our social impact?” are a good way of thinking about how to position ourselves in the market in a clear and distinctive way. The following are a few reflections on how to seize the opportunity that this historic moment offers us, by thinking in concrete terms about the concept of sustainability:<\/span> <\/span><\/p>\n

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