My path in the world of music began in 1991 as a DJ. Right from the start, I loved the idea of being able to create with music the best atmosphere for the people who would attend the clubs where I played.
It happened then that in 2001, during my experience as Resident DJ at the Tenax Club in Florence, the communications manager of the Ferragamo hotels (then Lungarno Alberghi) asked the Tenax staff to find a person who could create a sound identity at the Gallery Hotel Art in Florence, a hotel of the group that was very beautiful but had not yet found a sound identity. They chose me. After creating the sound identity of the Gallery Hotel Art, I was given the task of creating it for the other hotels in the chain: Hotel Lungarno, Hotel Continentale, and the Borgo San Jacopo restaurant. This freelance project lasted for about three years, until, after returning from a tour in the United States, I created ‘AudioDesign’, the first company in Italy in the field of Music Design with a focus on restaurants and hotels. I continued this project until, for management reasons, I decided to take another path, on my own, with Four Seasons.
In 2014, I started Tailor Music. Initially it was a branding project without a legal identity, until I met my current business partner, Alessandro Lotto. Together we combined our skills (the artistic and the managerial ones) to evolve Tailor Music into a company. Based in Florence and with the excellent reference of Four Seasons came the Palazzo Parigi in Milan, then the George V (Four Seasons) in Paris and the Des Bergues (also Four Seasons) in Geneva. From then on (we are in 2017) we have grown thanks also to a continuous activity of relationships, sharing of content on the web, participation in events and fairs.
Over the years we have become well known on Linkedin and at trade fairs and we have managed to establish partnerships with important Italian and international brands such as Belmond, St. Regis, Aman, Una Hotels, Starhotels, Sina Hotels, NH etc.,
My purpose is to bring not only conscious listening, but listening that is as useful as possible to make people feel good. Nowadays we are constantly flooded with ring tones, noise, facts that do not concern us, people talking next to us, people shouting in the train, people telling private facts about which we are completely disinterested. When, on the other hand, our listening aligns with pleasantness and awareness, we can achieve a form of well-being and high spirits. When this happens it means that we have achieved our goal, which is to create an experience that makes people feel good.